Great Taste, the world's most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2018. Out of over 12,600 products to be judged, Tokyo Matcha Selection (Ishihara Tokyo Inc.) was awarded a 2-star Great Taste award for its Ceremonial Grade Japanese Organic Matcha, which means judges dubbed it 'above and beyond delicious'!

The Great Taste judges praised Tokyo Matcha Selection's signature matcha for its elegance and flavour balance:

'A deep emerald green powder which made an opaque, elegant looking tea. A good balance of slight saltiness with a sweet note and pleasantly bitter finish. Smooth and creamy mouthfeel with a nicely rounded finish. A delicious matcha.'

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.

CEO Taro Ishihara comments:

'While we have many online customers from around the globe, this is the first time we have entered one of our products into an international competition. I am delighted to receive a 2-star award, the highest rating given in the matcha category in 2018! I hope this will encourage even more people to discover our Ceremonial Grade Japanese Organic Matcha and the rest of our range.'

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To learn more about the Great Taste awards, visit greattasteawards.co.uk