Congratulations on the start of the new imperial era Reiwa - 5%OFF Coupon Giveaway for only 1 week

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5%OFF Teaware - coupon code

Japan's new era starting from May 1, 2019, will be called Reiwa.

To celebrate the new imperial era Reiwa with our customers,
we would present you a coupon that you can use for 1 week.

[Coupon Details]

・From May 1 (Wed) to 7 (Tue) *Japan time
・One coupon per customer only
・"Almost" all Teaware are applicable *excluding some products

Please enter the coupon code when placing the order.

Brief Introduction to "Reiwa"

● Naming a new era in Japan

- Japanese era names originate from entries in Chinese classical literature and Japanese kanji.

● Reiwa's meaning

-"With hope for tomorrow in their hearts, the Japanese people will develop their inner strength like beautiful plum blossoms"

-"Culture is born through the beauty of people caring for one another"

- The new imperial era name Reiwa is inspired by the Manyoshu passage "Ume no hana no uta".

*Manyoshu = An anthology of ancient Japanese poems compiled from 7th to 8th century, including "about 4,500 works" created or performed by emperors, members of the imperial family, poets, and farmers.

Japan's New Era name: 令和 REIWA

We would like to inform you that the new era name has been announced by the Japanese government. New era name: 令和 REIWA It will be started from May 1, 2019. This is because Japan’s Emperor has expressed his intention to retire and relinquish his title and REIWA, the new emperor will take the throne. Due to this situation, [...]

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