An exceptional moment…The rich taste of Japanese black tea.

〈Loose-leaf wa-koucha - exclusively presented by Japanese tea specialists.〉

• USDA Certified Organic
• Mild yet full-bodied : Crafted for extraordinary depth and richness
• Featuring a blend of two varieties: Okumidori & Yabukita
• Drink it your way!: Hot or Iced / Cold brew · with or without milk
• Eco-pack: Sustainable, eco materials
• Dedicated to organic farming: What’s good for the world is good for us
• 100% Japanese (Made in Kagoshima pref.)
• Pro Tips: Follow our video guide for the perfect cup!
• Wa-koucha for any occasion: Pairing wa-koucha with food.

Mild yet full-bodied: Crafted for extraordinary depth and richness.

〈Elevating tradition: the future of Japanese black tea〉

• Wa-koucha made even more delicious!
• Japanese black tea is known as wa-koucha. Traditionally, it has a gentle but undistinguished flavor.
• Bringing this heritage up to date, we have created a tea with the bold taste and brilliant color that you desire.

〈Okumidori & Yabukita〉

• Featuring a blend of two varieties. *Blend composition: Okumidori (48%) Yabukita (52%)
• Okumidori produces mild tea with an elegant sweetness. It is typically used in Japan to make sencha and matcha.
• Our original black tea blends Okumidori with the popular Yabukita variety, Uniting sweetness and bitterness for an exquisitely balanced finish.

Dedicated to organic farming: What’s good for the world is good for us.

〈USDA / JAS Certified Organic〉

• Tea as a natural treasure *April 23, 2023 : USDA / JAS (Japanese Agricultural Standards) Organic Certification
• Tea produced to organic standards is imbued with the farmers’ special care and attention.
• We support organic agriculture because we believe this is the way tea is meant to be.

〈100% Japanese〉(Made in Kagoshima pref.)

• Kagoshima Prefecture is one of the leading tea producing regions of Japan.
• Organic farming is widespread and the tea cultivated there is of very high quality.
• We are committed to Kagoshima Prefecture, not only for the production of our tea leaves, but also for their processing and packaging.

Drink it your way!

〈Hot or Iced / Cold brew · with or without milk〉

• Perfect as a morning pick-me-up, our tea can be enjoyed black or with milk in classic English style.
• You may also enjoy it as a milk tea or cold brew.
• Hot, black : The standard serve. Enjoy the pure taste of wa-koucha.
• With milk : The mild one. Tea and milk in gentle harmony.
• Milk tea : Brewed then finished with lots of milk for a taste of luxury.
• Iced tea : On the rocks. Chill and serve with plenty of ice for a crisp, clean taste.
• Cold brew : Our organic tea is cold brew safe. Chilled refreshment is only an hour away.

Eco-pack: Sustainable, eco materials

〈Plant-derived biomass film〉

• We use "biomass film" packaging, which contains about 20% plant-derived raw materials.
• Compared to petroleum-derived film, biomass film cuts CO2 emissions by approximately 10%.
• Our convenient stand-up pouch remains easy to open and can be resealed to preserve freshness.

〈TOKYO MATCHA SELECTION commitments〉:

• We are committed to the earth.
• We are committed to organic farming and the use of eco packaging.
• We are committed to increasing the sustainability of all our activities, one step at a time.

Pro Tips: Follow our video guide for the perfect cup!

〈Learn how to take your wa-koucha, brewing experience to the next level〉

Video:

1. HOT Black tea / Tea with milk
2. COLD Iced tea / Cold brew
3. HOT Milk tea

• Find us on YouTube using the QR code on the reverse of the pack.

Wa-koucha for any occasion

〈Pairing wa-koucha with food〉:

• From breakfast to lunch to afternoon tea, wa-koucha can be enjoyed with both Asian and Western food.
• TOKYO MATCHA SELECTION proudly presents the following serving suggestions to help you enjoy wa-koucha at any time of day.
• Wa-koucha with pancakes / Wa-koucha with Japanese rice balls / Wa-koucha with macarons / Wa-koucha with your favorite breakfast